Remember the satellite dinosaurs -- the huge dishes that cost thousands of dollars and took up valuable yard space? Its amazing that satellite TV has evolved from the huge eyesore to the small, almost indiscernible disk.

Like most technology, satellite TV has become more efficient, affordable, and dynamic in catering to clients needs. But it certainly didnt start that easily. H. Taylor Howard, a NASA scientist and Stanford University professor was the first person to develop consumer Direct To Home (DTH) satellite system. Professor Howard developed a large dish shaped antenna that he used to pick up cable TV content that cable providers were distributing to their customers.

Howard was conscientious enough to contact HBO with a check for payment of the movies hed intercepted. HBO returned his check with the statement that they did not deal with individuals, only cable companies. Howard soon began working with Bob Taggart to produce the elements of a satellite system, which could be sold to other consumers to intercept satellite signals. Not surprisingly, disgruntled cable customers jumped at the opportunity to gain the same services at less cost. Howard and Taggarts company, Chaparral Communications Inc., was worth $50 million in less than ten years.

Initially, customers were able to purchase the satellite equipment and installation service and receive programming for free. Of course, the days of free programming didnt last long. When cable companies realized the revenue that was being lost, they quickly banded together to lobby congress to enact the 1984 Cable Act, which allowed them to encrypt their satellite signal. Only those with the system that decoded the signal would be able to receive their programming, and of course, the decoder isnt free.

While the Cable Act had an initial negative effect on satellite TV, the writing was on the wall customers wanted variety and clear, consistent pictures in their television something cable just wasnt delivering. Several cable companies joined together to develop their own direct broadcast satellite TV company, PrimeStar. In 1994, GM Hughes entered the marketplace with their company, DirecTV Satellite System.

The emergence of serious satellite TV competitors ensured the progression of the satellite industry. With a subscribership of over 18 million, satellite TV continues to evolve, offering customers more variety, better technology (such as small disk size) and increased services (stereo sound, more channels, internet access, and satellite radio). Who knows, in another 15 years you may consider your 12-inch dish a dinosaur!