In the growing satellite radio market, most
American's know the two big competitors - Sirius Satellite Radio and XM
Radio. But few are familiar with one of the largest satellite radio companies - WorldSpace.
That's because WorldSpace's broadcast market
includes the entire world with the exception of the United States. WorldSpace broadcast to five
continents - South America, Europe, Africa, Australia, Asia. WorldSpace has invested in XM Radio,
giving them a back door into the U.S. market. WorldSpace's business focus is on building market share
throughout the rest of the densely populated world, not just focusing on the
WorldSpace has two satellites in geostationary
orbit:: one satellite called AfriStar, servicing Africa and Europe; AsiaStar
services Asian countries; and a soon to be launched satellite called AmeriStar
which will service South America and Mexico.
WorldSpace broadcasts 40 channels of programming
to five continents, some places that would not otherwise be able to receive
regular programming signals.
WorldSpace was the first company to begin broadcasting digital radio
WorldSpace offers a dynamic programming choice
and often keeps residents of a variety of countries informed on what's
happening throughout the world.
Programming channels include the BBC, NPR, CNN, Virgin Radio, Fox News
WorldSpace has a partnership with JVC, XM Radio
Hitachi and Panasonic to manufacture digital satellite radios and satellite
WorldSpace estimates that they have a potential
customer base of 4.6 million people.
While this may be an optimistic estimate, it does seem that they are
offering customers an opportunity to listen to pure, digital sound - and
here the best in news and talk programming.